Re-vamping Movie Poster - Kungfu Panda
Original Poster
Re-vamped Poster
Rationale: Background colours (red and orange) are chosen to bring out the oriental and traditional feel. The background shows a remote place. Like seen in Chinese Kungfu dramas or movies, when someone wants to improve on their skills, they will go somewhere remote to practice, without external interferences. This is to bring out the point on mastering Kungfu and training self discipline.
Choosing the scroll to be the main image on this poster, because in the show, it is the main treasure in the movie that one will want to obtain to achieve the highest level of martial arts. But in the movie, the scroll is actually nothing but a blank piece of paper. It only reflects the one looking at the scroll. The message to bring across here is that there is no special ‘ingredient’ in life that helps one to be the greatest or most powerful, it is all in your mind, and it is all about yourself to make it or break it. Therefore, I wish to bring out this message to the audience. By using a reflective paper on the scroll, so when audiences look at this poster, they can see themselves. Golden reflective paper chosen over silver as gold brings out more of the ancient oriental/traditional feel. A watermark image of the panda on a transparency, as the panda is the main character who got enlightened by the scroll and achieve his goal. The purpose is to let the audience not only be able to see themselves but also the panda, with the message that everyone have ‘this panda’ in them, they, too, can achieve their goals.
The font chose for the title brings out the oriental feel as it looks like strokes used in Chinese characters.
For the word ‘Kungfu’, I used furry texture to bring out the feel of the main character, which is the panda. And the word ‘Panda’ in red to emphasize the traditional martial arts from the Chinese, as red is often used in the Chinese culture as it represents good luck.
Scroll’s ‘handles’ are done in a pop-out manner to make it looks more realistic to the audience, compared to a flat image.
Rationale: Background colours (red and orange) are chosen to bring out the oriental and traditional feel. The background shows a remote place. Like seen in Chinese Kungfu dramas or movies, when someone wants to improve on their skills, they will go somewhere remote to practice, without external interferences. This is to bring out the point on mastering Kungfu and training self discipline.
Choosing the scroll to be the main image on this poster, because in the show, it is the main treasure in the movie that one will want to obtain to achieve the highest level of martial arts. But in the movie, the scroll is actually nothing but a blank piece of paper. It only reflects the one looking at the scroll. The message to bring across here is that there is no special ‘ingredient’ in life that helps one to be the greatest or most powerful, it is all in your mind, and it is all about yourself to make it or break it. Therefore, I wish to bring out this message to the audience. By using a reflective paper on the scroll, so when audiences look at this poster, they can see themselves. Golden reflective paper chosen over silver as gold brings out more of the ancient oriental/traditional feel. A watermark image of the panda on a transparency, as the panda is the main character who got enlightened by the scroll and achieve his goal. The purpose is to let the audience not only be able to see themselves but also the panda, with the message that everyone have ‘this panda’ in them, they, too, can achieve their goals.
The font chose for the title brings out the oriental feel as it looks like strokes used in Chinese characters.
For the word ‘Kungfu’, I used furry texture to bring out the feel of the main character, which is the panda. And the word ‘Panda’ in red to emphasize the traditional martial arts from the Chinese, as red is often used in the Chinese culture as it represents good luck.
Scroll’s ‘handles’ are done in a pop-out manner to make it looks more realistic to the audience, compared to a flat image.
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